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Hi, I'm Easton

I'm a business storyteller.

I love to take YOUR idea from development to execution, delivering messages truly worth remembering.

 

I captivate audiences using a combination of modern marketing techniques, Search Engine Optimization, audio-visual experience, efficient underwriting, and classic storytelling.

 

Take a look at the samples of my work below:

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Microphone

CreativeProjects

01

Ordinances Ready Homepage

Alongside creating a dedicated content brief for the  new 'Ordinances Ready' homepage on FamilySearch.com and coordinating meetings during its production, I provided keyword research using SEMrush and Conductor to further optimize the page.

 

Since the homepage has gone live, it's achieved over 800,000 Impressions and reached the #1 rank for the keyword "Ordinances Ready" (Our targeted keyword) This page now serves as the primary resource for learning more about Ordinances Ready.

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The completed webpage is linked below:

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02

SEO Q+A

At FamilySearch I presented a bi-weekly webinar to 60+ employees on topics related to SEO and GEO/AEO.

 

I covered a variety of subjects: Keyword Research, SEO Software (Conductor and SEMrush), Cannibalization, A.I. uses for SEO, etc.

I also used a combination of PowerPoint, SEMrush, Conductor, and Google Search Console to detail the website metrics in real time as powerful examples. 

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03

NordicTrack Blog

As the Content SEO Intern at iFIT, I managed the NordicTrack blog in its entirety. I assisted with the writing and publishing of product-related articles using both Jasper AI and Microsoft Word.

 

Through this process I gained skill in using A.I. tools to assist with the creation and refining of content following SEO/AEO principles. ​​

 

A few of the articles are listed below:

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04

"The Last Wind-Walker"

My first book in a line of upcoming literary projects. 

 

Alongside writing and producing the book,

I completed a marketing campaign promoting the novel to Facebook, Instagram, and various other social media platforms.

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More Info on the book can be found here:

05

"The Explorer of Realities"
Audio Drama 

I wrote and produced three episodes of "The Explorer of Realities" series for the Nest of Horrors podcast, where I also provided the narration.

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Written and performed by Easton Lyons

Audio Design by Ashlyn Toria

Art by Margrise

06

Videography

A sample of three videos I worked on during my time at Utah State University 

Utah State Football Touchdown
Video, Audio, and Editing
(The Statesman)

USUSA FASFA Advert
Sound and Lighting
(Bluelight Media)
Cameo Moment: my hand placing the jacket on host

Rate Your Professors
Sound
(Bluelight Media)

USU Basketball Tickets Liner_mixdownArtist Name
00:00 / 00:24

07

Radio Liners

A collection of Radio Liners and other audio productions created using Adobe Audition.

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1) USU Basketball

2) Holiday Farmer's Market

3) USUSA Interview Series: PoBev

4) The Lyons Den: Interview with FeatherBed Band

Holiday Market Liner Complete_mixdownArtist Name
00:00 / 00:29
PoBev Halloween Interview_mixdownArtist Name
00:00 / 02:50
The Lyons Den Podcast_ Featherbed Band Interview_mixdownArtist Name
00:00 / 33:26

Easton Lyons

eastlyons.com

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